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There's a lot of low-hanging fruit there. They could copy some Play Store features such as:

* Auto-refunds if you delete the app within 15 mins (this de-risks the app purchase)

* Suggestions for apps that your friends have used

* Better search

Other non-play store often-requested ideas:

* Don't disincentivise upgrades by zeroing out your reviews when you upgrade.

* More reasonable app reviews.

* App subscriptions instead of up-front fees (eg pay $1/month for each month where you use my app more than N times).

* Better curation of the app store (eg don't only feature games).



* Before allowing 1-star review, suggest the user should contact the developer and give 24hrs for a response.

* Allow users an option to either post a review or submit a public question.


For reviews, we tried a more checklist-like model in the Maemo Downloads store back in the day. You had yes/no questions like "does the app do what it claims to do".




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